NYFW: From Fashion Show to Fashion Lounge

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Keggy display at Nolcha Fashion Lounge

On the final day of New York Fashion Week, Keggy’s excitement was only just beginning.  Following a catwalk debut at Nolcha Fashion Week, Keggy immediately turned its focus to the next day’s event, where we would exhibit the newest belt collection. Nolcha teamed up with Modalyst, an online marketplace for boutiques and buyers to connect with fashion accessory designers, to host this year’s Fashion Lounge. Nolcha CEO Kerry Bannigan described its partner Modalyst as “providing a curated selection of cutting edge designers,” while Nolcha provided “an off-line platform for these brands to meet the media and additional influencers.”

CEO of Modalyst Jill Sherman has over a decade of prior experience in the fashion industry, working throughout the U.S. and Asia for Prada, Miu Miu, Vogue and as a buying manager for Harvey Nichols. Sherman and Client Procurement Director Lillian Anselmi, a Yale grad and former creative director of her own RTW line, make a powerhouse duo. The pair constantly seek out opportunities like the Fashion Lounge to promote brands from their virtual showroom.

003-Nolcha_Fashion_Week-Fashion_Lounge-091213-IMG_5922Keggy was one of fifteen designers, in addition to several official sponsors, chosen to display collections and/or latest merchandise to an array of guests from bloggers and editors to buyers and stylists. The fourth floor of Yotel, a trendy hotel located on the corner of 42nd street & 10th ave, was filled with a techno, futuristic vibe as it was transformed from daytime business setting into an invitation only after-party.

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Some of the Keggy team: Kelly, Cheyenne, Kerry & Allie

A row of glass-encased rooms housing some of the collections bordered the main floor displays, where Keggy was strategically placed front and center.  The buzz of a curling iron that magically created spiral curls in seconds came from the right as Presenting Sponsor Rusk tested out its new hair products on passerbys. The clank of champagne flutes came from the left, as everyone eagerly awaited the start of the open bar. Until then, Keggy girls and the rest of the guests sampled the new Monster energy drink “Rebel” lemonade flavors for a much needed boost.

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Keggy’s eye-catching, high-top table display caused a constant influx of guests waiting to see and hear about the new spring collection. Lillian Anselmi commented that Modalyst was “thrilled with the turn out at our Fashion Lounge event and were proud to showcase the collections from our talented group of designers. One of the most popular booths seemed to be Keggy’s with Kerry Leikus surrounded by interested editors, bloggers and buyers.”

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Kerry Leikus with Examiner.com fashion writer & editor Faith Bowman

We greeted attendees well into the after party as more guests headed over to the bar situated beside us. By 8pm the party was in full swing and the Keggy team was ready to pack up for the day and join in on the fun.

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Kerry Leikus and Jill Sherman

In a post-event statement to Keggy, Modalyst CEO Jill Sherman added, “Modalyst’s Fashion Lounge was the perfect opportunity for our designers to take their online wholesale experience and bring it offline.”

Lillian Anselmi with Keggy's Amy Sweeney

Lillian Anselmi with Keggy’s Amy Sweeney

We couldn’t agree more! A huge thanks goes out to Modalyst for inviting Keggy to participate in the amazing affair. It marked a bittersweet end to New York Fashion Week and the beginning of a promising future with new friends.

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